Market Development Specialist: Microsurgery – Full Time

Medical Division

Reporting to: Vice President, Medical Division

Location: TorontoCarl Zeiss Canada Ltd.

Carl Zeiss Canada Ltd. Medical Division is the global and Canadian leader in innovative technologies and application-oriented solutions which enable doctors to improve the quality of life of their patients. The Company offers complete solutions, including implants and consumables, to diagnose and treat ophthalmic diseases. In the field of Neuro/ENT surgery, the company provides innovative visualization solutions. Our medical technology portfolio is rounded off by promising future technologies such as intraoperative radiotherapy.

Summary

The Microsurgery Market Development Specialist is responsible for Canadian market planning and promotion of the Microsurgery product line with the goal of achieving planned revenue and profit targets. The Market Development Specialist is expected to work in conjunction with global SBU/FOB/BS Product Management and Marketing teams to provide market research and competitive intelligence information and respond to local market conditions. The Market Development Specialist has the additional responsibility to provide sales support and local customer support. Furthermore, the Market Development Specialist has the responsibility of managing regional/local KOL’s for podium presence at meetings. This individual will work closely with key opinion leaders to help craft marketing strategy and messaging, drive product utilization, and ensure consistency and clarity of internal / external communications in regards to products and services. Must excel at building crossfunctional alignment, as this individual will work with sales leadership, global marketing, supply chain, operations, customer service, and finance to ensure successful product introductions. This position responds to the Vice President of the Medical Division.

Essential Functions

  • Create and manage the implementation of the annual strategic marketing plan for each customer segment within area of responsibility.
  • Achieve planned revenue and profit targets – support team as required.
  • Launch new products, next generation products, and product enhancements as the product changes to meet market needs. Executing regional product launch, ensuring global consistency, regionally efficiency, and locally effective.
  • Collect secondary market research and provide to FOBs/SBU, such as sales and market share by market, customer needs by market, product requirements by market. Understands what drives market segmentation.
  • Plan and manage the product line inventory, pricing, quotation programs, CRM and marketing budget.
  • Continuously monitor market needs and customer acceptance through sales force contact, customer visits, attending key congresses and meetings, and conducting primary and secondary market research.
  • Contribute local market information based on customer needs/solutions, reimbursement information, competitive activities, market pricing, naming schemes to SBU for creation of business plan, marketing plan, and launch plan.
  • Adapt global content for regional/local marketing campaigns. Create and conduct local Marketing campaigns. Work with Marcom to develop promotional plan, including mailings, pitch-book creation based on local needs.
  • Provide input to assist Sales Management in Forecasting sales for manufacturing and financial planning.
  • Provides Field Sales with updates on product, services, and market changes.
  • Develop and nurture local/regional and national KOL relationships and manage KOL contracts and consulting agreements.
  • Support Regional Sales Forces. Prepare and participate in Sales, Marketing and Service Council (SMS) presentation/workshops and Education programs. 
  • Be a resource to Field Sales and respond to point of sales questions and requests.
  • Participate in Monthly/Quarterly Sales Forecasting meetings.
  • Support regional local sales training by providing strategic goals and marketing messages.
  • Liaise with regional Sales Training resources as content experts.
  • Perform Sales Training during phase training sessions, trade shows, and sales meetings.
  • Provide local customer support.
  • Consult with customers to identify potential marketing needs, to support product adoption and effectiveness.
  • Work with Marcom/trade media to provide product specific information to assist with articles.
  • Collaborate with customers on landmark events, articles and studies supporting market development needs.
  • Support regional/local tradeshow collateral/booth property needs, providing messaging & positioning to meet exhibit objectives as assigned by management.
  • Direct customer inquiries to appropriate resources.
  • Be a resource to support regulatory activities as necessary.

Note: Essential functions may not be limited to the tasks and responsibilities listed within this section. Ordering of essential functions does not necessarily reflect importance of item.

Experience & Education Requirements

  • Undergraduate degree, preferably in engineering, marketing, or life sciences.
  • Previous product launch experience.
  • Six to ten (6-10) years marketing experience; previous medical device experience.
  • Knowledge and experience in the product management and project management skills.
  • Excellent oral presentation and written communications skills.
  • Experienced knowledge of spreadsheet financial analysis, word processing and presentation software.
  • Good analytical skills and ability to manage and work cross-functionally.

Special Demands

  • Willing to travel over weekends and holidays, including domestic and international travel (up to 25%).
  • Ability to work in a multi-cultural business environment and to lift and move products (up to 50 lbs).

Availability: Immediate

To apply, please send your resume and cover letter in confidence to CZC _careers @zeiss .com

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