Clear vision 100% of the time: ZEISS cleaning solutions for eyeglass lenses.

1. Don't just reach for your tissue, tie or sleeve to clean your glasses – you're not doing your lenses any favors. Proper lens care increases the longevity of your lenses and ensures better vision. Even when you're on the go, make sure you use cleaning products from trusted experts in the optical industry.

2. Don't wash microfiber cloths in water warmer than 104° F and don't add fabric softener – otherwise the cloth will leave streaks the next time you clean your glasses.

3. Scratches can't be wiped away, no matter if you have plastic or glass lenses. In this case, prevention is key because scratched lenses should be replaced immediately. Even if the defect only appears to be cosmetic, light disperses through the tiny scratch, impairing your vision. That's why it's important to clean your lenses with a special microfiber cloth or lens wipe.

4. Your glasses need a home! Store them in a hard case whenever you're not wearing them. If you don't have a case with you, make sure you put them in a safe spot with the lenses facing upwards.

5. Glasses don't like extremely high or extremely low temperatures. The heat generated in a car on a hot summer day, for instance, is something to be avoided. The same holds true for the sauna or the heater at home. Don't subject your glasses to extreme temperatures more than is necessary.