ZEISS SmartLife Lenses are especially designed to keep up with this fast-paced world. Taking this connected lifestyle, visual behaviour and age-related visual needs into account, ZEISS has developed a new and complete portfolio to give effortless and comfortable vision in all distances and directions, regardless of age.
In today’s connected world, people constantly browse, double-tap, zoom, or pedal… whenever they want, wherever they are. Your customers are always on the move, but focus on smartphones, laptops, or tablets at the same time.
Considering this online lifestyle and their age-related needs, it’s clear that they must have sharp, clear and comfortable vision, whatever their eyes face each day.
experienced all day visual comfort to balance their connected and on-the-move lifestyle.1
consumers adapted very fast to their new lenses, (within 1 day).2
experienced relaxed vision at all distances.3
experienced ease of viewing in all directions.4
rated the quality of vision with ZEISS SmartLife Lenses as positive.5
ZEISS SmartView Technology is built on our outstanding knowledge as an optical powerhouse.
The ZEISS SmartLife Lens portfolio is rooted in consumer insight and scientific research of today’s modern visual behavior and individual age-related vision needs.
With the innovative SmartView Technology, we now consider Clear Optics and Thin Optics for the complete ZEISS SmartLife Lens portfolio and for all ages. Including for the first time ZEISS single vision lenses.
We have added two new pillars to our base pillars of Clear and Thin Optics that provide a new approach to lens design:
Improving on Dynamic Optics, this is a response to changes in the visual environment and ergonomic challenges posed by dynamic connectivity.
Lens designs are adapted to changes in visual parameters and abilities as wearers age.
ZEISS SmartView Technology consists of these four cornerstones that combine to fulfill the requirements of a connected and on-the-move lifestyle and the related dynamic visual behaviour for adults of all ages.
ZEISS stands for precision and innovation in optics. We push the boundaries – whether we’re providing vision solutions for eyeglass wearers or supplying eye care professionals with state-of-the-art technology and instruments.
ZEISS will support you and your staff with continuous training and skills improvement, and getting your practice ready. Wherever you are, and whatever device you want to work with. Have a look at the useful resources available from our e-cademy.
ZEISS is one of the world’s leading manufacturers of eyeglass lenses, and is committed to delivering maximum precision and comfort. ZEISS designs and produces lenses, instruments and measurement systems, as well as retail concepts and technology services that continue to raise the bar in vision care.