The moment better vision saves lives.

This is the moment we work for.

The moment you see it all clearly, from the nearest detail to the farthest peak.

This is the moment we work for.

The moment your lenses keep pace with changing light - and your life.

This is the moment we work for.

Carl Zeiss' new look:

Your moments are our incentive.

From now on our communications will have a new look, but why is this so important? Because you are the focus of our new communication. At Carl Zeiss we work towards providing you with captivating moments and incomparable visual experiences. And if perfect vision has allowed you to experience these special moments, then we have achieved our goal and our products have stood the test.

The ZEISS brand started way back in 1846 when the company was founded by Carl Zeiss. For more than 165 years, the ZEISS name has become a benchmark for precision within the various optical fields: microscopy, semiconductor technology, medical technology, camera and film lenses, sports optics and, since 1912, eyeglass lenses. Throughout this time the ZEISS brand has managed to remain young and innovative, and globally it stands for the core competencies of innovation, reliability and customer orientation in every one of its business areas.

The Vision Care Group at Carl Zeiss provides eyeglass wearers and eye care professionals with tailored vision solutions through the comprehensive ZEISS lens portfolio, unique optical and medical expertise, measurement and vision analysis equipment, as well as eyeglass accessories. Every day we commit ourselves to giving you the best possible vision based on our experience.

But what makes our work, products and services so fascinating? You and your personal experiences, and the moment when our eyeglass lenses help you to see things more clearly, accurately, quickly and simply better – that's all that counts for us.

For instance, while driving at night you see an animal run into the road and you have enough time to brake. You can play and horse around with your children while still being able to see things close by and far away incredibly clearly. Or while in a meeting you can easily switch between looking at your laptop and looking at your colleagues, allowing you to work in a more concentrated manner.

Therefore, the new look of our communications demonstrates exactly what you will judge ZEISS eyeglass lenses on: seeing special moments better than ever before.

The moment you see things more clearly

A day with Carl Zeiss Vision

More about the topic

ZEISS History


At Carl Zeiss Vision, when we at think about the future, we imagine how people will see the world. Today over 200 million people around the world place their trust in the quality of ZEISS. They associate ZEISS with innovation, reliability and quality. That is why we, as part of the Carl Zeiss Group, will continue to set new standards every day towards the next generation of vision, spectacle lenses, lens solutions, dispensing tools and instruments.

But how does a day with Carl Zeiss Vision look like? You can see this in our new image film. Let’s have a look…