The ZEISS brand started way back in 1846 when the company was founded by Carl Zeiss. For more than 165 years, the ZEISS name has become a benchmark for precision within the various optical fields: microscopy, semiconductor technology, medical technology, camera and film lenses, sports optics and, since 1912, eyeglass lenses. Throughout this time the ZEISS brand has managed to remain young and innovative, and globally it stands for the core competencies of innovation, reliability and customer orientation in every one of its business areas.
The Vision Care Group at Carl Zeiss provides eyeglass wearers and eye care professionals with tailored vision solutions through the comprehensive ZEISS lens portfolio, unique optical and medical expertise, measurement and vision analysis equipment, as well as eyeglass accessories. Every day we commit ourselves to giving you the best possible vision based on our experience.
But what makes our work, products and services so fascinating? You and your personal experiences, and the moment when our eyeglass lenses help you to see things more clearly, accurately, quickly and simply better – that's all that counts for us.
For instance, while driving at night you see an animal run into the road and you have enough time to brake. You can play and horse around with your children while still being able to see things close by and far away incredibly clearly. Or while in a meeting you can easily switch between looking at your laptop and looking at your colleagues, allowing you to work in a more concentrated manner.
Therefore, the new look of our communications demonstrates exactly what you will judge ZEISS eyeglass lenses on: seeing special moments better than ever before.