Driving demands a high level of attention. Drivers need a wide, clear view of the road in order to evaluate traffic conditions, but they also need to shift rapidly from the road to the dashboard and mirrors. This can be especially challenging for progressive lens wearers.
ZEISS conducted an eye-tracking study with automotive research institute FKFS* at Germany’s University of Stuttgart. This study precisely mapped the actual visual behaviour of drivers to determine what areas of vision were needed the most.
*FKFS Research Institute of Automotive Engineering and Vehicle Engines Stuttgart is an independent foundation associated with the University of Stuttgart. Founded in 1930, FKFS has became one of the largest and leading research institutes in the field of automotive engineering, serving major automobile manufacturers and suppliers. For more information please refer to the ZEISS DriveSafe White Paper.