A.R.M. Platform

Statistics

Glossary and explanation of how data is presented.

Statistics are updated daily. They are no longer "live". This is because we are processing huge amounts of data. Data gets updated locally depending on your time zone: The latest data is shown at the top of your dashboards.
You'll see the term "ad-hoc" a lot in the display boxes. Ad-hoc refers to any bookings that get added to the calendar by a member of staff, and do not have a service or group service assigned to them.

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How to interpret the Business lifetime and Booking & Sign-up data

Wherever you see a tooltip ("i") icon in the statistics display, you can hover over it for an explanation of what's being presented.

Business lifetime statistics: Reflects your business activity from the day you opened your account, to the current day.
Data is accessible in three ways: Business lifetime; Previous month and Current month to date.
In the web app view, the Business lifetime tab is the default display. Data from the day you opened your account, to the current day, is displayed here.
Bookings & Sign-ups: Included in this section are the total single and group bookings made in your calendar and the total sign-ups from customers and/or participants for your bookings. You can apply a tag filter to single and group bookings by clicking on the filter button.
Discover where sign-ups for your bookings originate from: your booking widget (i.e., a customer books through your website) or your calendar (i.e., by a member of staff).

More information

Here are two interesting statistics, related to participant sign-up for group bookings:

Group guests vs participants: For each participant that signs up, it’s valuable to know how many guests they bring – especially if you run marketing campaigns where you encourage your existing clients to sign-up their friends.
Group capacity: For many of your users, knowing how much availability you have for your group bookings is valuable, as it can help you with resource planning and management.
Peak sign-up times and days: These two displays show you the accumulated sign-up totals for single and group bookings, via the booking widget. Sign-ups are measured individually, regardless of how many customers/participants and/or guests the sign-up is for. So, one sign up could be for a single participant; another sign-up could be for one participant and 10 guests: For this statistic, the sign-up itself is measured.
See the days and times when your customers self-schedule bookings the most. This data can help improve your marketing efforts, so you know at what time to boost online ads, for example.
Daily Sign-up totals: Calendar bookings offer another insight – single and group bookings, added by staff to your calendar (as well as single service sign-ups, if you offer them via your booking widget).
Online marketing conversions: If you use the booking widget to track from which source, medium, or campaign a customer or participant booking originates, this data will be very insightful.
To track data, you need to analyse your UTM parameters to the ZEISS A.R.M Platform booking widget.

Data is broken down as follows:

Campaign: Specific promotion/campaign in Google Analytics.
Content: Measurable activity of content shared using a link.
Source: Websites, advertisers, or publications are traffic sources. E.g. a search engine, a social network platform such as Twitter or a newsletter.
Medium: A post in a social network, an email, or an advertisement.
Term: If you opted for manual tagging of paid keyword campaigns, the keyword is tracked here.

How to interpret your Cancellation, Revenue, Resource and Customer Data?

Cancellations:

As with sign-ups, the data shows whether customers cancelled bookings themselves, or whether cancellations were made by staff.
It's good to know which of your services get cancelled the most. Hover over the diagram to see the total number of cancelled bookings, and the percentage they make up of total cancellations.

Revenue:

Here you can see the total fees for the services and group services you offer. The revenue display tracks fees due for bookings that either took place and/or were paid for online via the booking widget, in advance of the booking.

More information

Resource and customer data

Resources:

The totals show all your resources: online bookable and dependents. That means every single resource in your calendar, no matter if they have been active in the last month or not.
If you want to review the data for a particular resource, you can select them using the statistic box filter.
To see the availability of your resources, check the working hours capacity and booking hours capacity and show them all or select one.

Working hours capacity:

Shows the number of hours a resource(s) was booked in your calendar – for any sort of booking, contrasted against their total working hours available.
Booking hours capacity shows the number of hours a resource(s) was booked for a service or group booking during their online booking hours, compared to their total online booking hours available.

Customers:

Understand how many consumers booked an appointment online and how many appointments were entered by your staff manually or were imported (do this via the Import app).

How data is presented

Statistics are updated daily. They are no longer "live". This is because we are processing huge amounts of data. Data gets updated locally depending on your time zone. The latest data is shown at the top of your dashboards.

You'll see the term "ad-hoc" a lot in the display boxes. Ad-hoc refers to any bookings that get added to the calendar by a member of staff, and do not have a service or group service assigned to them.

More information

Glossary and explanation

Calendar booking:

Single booking: Single bookings are bookings made in your calendar. They are either ad-hoc or have a service assigned to them. In either case, only one customer may be assigned to the booking. One or more resources may be assigned to a single booking.
Group booking: Group bookings are bookings made in your calendar. They are either ad-hoc or have a service assigned to them. Multiple participants, and guests, may be assigned to a group booking. One or more resources may be assigned to a single booking.
Ad-hoc (title) booking: Also known as title bookings, these are bookings added spontaneously to the calendar by a member of staff. They can be for internal use, in which they will have only resources assigned; or they can be for a single customer. For group ad-hoc bookings, multiple participants and guests may be added.
Service booking: Any booking that has a service selected from the booking form dropdown. This could be a single service (for one customer) or a group service (for multiple participants and guests). Note: group service is shortened to "groups" in the statistics display.

Booking sign-ups:

Customer sign-up: Customers who self-schedule for a service or are manually added to a single booking by a member of staff.
Participant sign-up: Participants who self-schedule for a service or are manually added to a group booking by a member of staff.
Guest sign-up: Guests can be scheduled to attend a group booking while a participant is signed up.
Via widget/widget sign-up: Customer and participant sign-ups for bookings, that were made via the booking widget.
Via calendar/calendar sign-up/via staff: Customer and participant sign-ups for bookings, that were made manually, via the calendar.

Cancelations:

Sign-up cancellations: Customers, participants, and/or guests who signed-up to attend a booking but cancelled their attendance. Note: the number shown in this statistics box includes sign-up cancellations by customers for single service bookings when they cancelled digitally.
Booking cancellations: Bookings - single or group - that were removed from the calendar by a member of staff. Note: Single service bookings and sign-up cancellations by customers are both included in this statistic if they were cancelled by a member of staff.
Rescheduled booking sign-ups: Customers, participants, and guests who rescheduled their original booking - either themselves, or via a member of staff in the calendar.

Customers, participants, and guests

Customers: A customer is anyone who attends a single service booking. Anytime a new customer booking is made via the widget or the calendar, the customer is added to your customer list, and their data is saved to the relevant customer data fields. In a widget which refers to customer totals, the number shows the total of customers and participants. The customer boxes show where your customer originate from: they were either manually added and/or imported to your calendar using the import app, or they self-scheduled themselves via the booking widget.

Participants: A participant is anyone who attends a group booking. Just as for new customer bookings, whenever someone signs up for a group booking, their data is added to your customer list’s relevant data fields. Participants are saved in your calendar as customers; for the purpose of being able to display data accurately, they are labelled as participants so we can distinguish whether they are assigned to a single or group booking.

Guests: Guests are essentially anonymous participants. They are individuals that can attend a group booking, on behalf of a participant. As we don't store data for them, they are not added to the customer list in your calendar.