Making your business visible online.
Strengthen your digital marketing expertise.
Digital media is changing our behavior and it also affects your patients.. In order to be found by potential patients and to stay in touch with existing ones, digital visibility is becoming essential for you as a business owner. In fact, it’s just as important as your patients’ eyesight.
We help you to become digitally visible and to ensure a seamless patient journey.
In our training courses, you will learn how to get ready for the future and how to digitally build and maintain relationships with your patients.
Key facts and figures that underline the importance of digital channels
billion people on this planet1
billion social media users2
active Internet users3
of active Internet users apply mobile devices4
of customers do online research5
If you are not online, you are not visible
Patients are not only attracted by shop windows. They often start by looking online for information like opening hours or available brands before they go shopping, especially with purchases that aren’t done every day.
All the tools you need to be seen.
ZEISS Digital Enablement training focuses on digital knowledge in a pragmatic way. We will cover the most essential tools that you can include easily and efficiently in your work processes. The training is specifically structured to fit your work routine. Our aim is to make digitalization as easy and at the same time as impactful as possible for you.
Social media marketing
Almost 4 billion people use social media, e.g. Facebook, Instagram or WhatsApp. These are powerful tools to engage with your patients even when they are not actively searching for your business. Learn how to communicate with them and how to reach and attract new patients.
Improve your website so patients can easily find you when they are searching for a specific problem solution, products or services via Google Search. Learn how to enhance your website’s design, provide engaging content and how to rank high on Google Search with the help of search engine optimization (SEO).
ZEISS branded tools
Use ZEISS tools such as the MyVisionProfile, the PracticeLocator or the Appointment Scheduler to easily drive and guide patients to your store. Learn how to include these tools in your website when they are searching for specific products or services.
Learn how to be found best when patients around you are searching. Make sure you are part of local directories like Google Business Profile and boost your business by using Google Ads.
Increase your in-store traffic.
Welcome more visitors, as a result of improved digital marketing channel performance.
Digital training, customized to your needs.
Benefits of our training at a glance
Tailored to your specific needs.
We identify relevant touchpoints and focus on relevant marketing tools.
Drive more patients to your store and grow your business.
Understand your patients better and meet their needs.
Whether you are a digital beginner or an expert on digital marketing
We’ll help you to grow your business online, and reach its full potential.
If you are a digital beginner, we identify opportunities to get in touch with your patients digitally, and show you how to become visible online via the most important digital touchpoints.
If you’re already a digital expert, we’ll analyze your presence and show you how to be more efficient.
Challenges of a missing online presence
If you are not visible online, you may be missing out on potential patients. Nowadays, consumers search for information online. They search for eye doctors in their area or find out about opening hours, compare and search for information, products, services, and brands before making a purchase, and search for problem solutions online. Put yourself in your patients shoes to understand this change in behavior better: